SWOT Analysis

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Alternative names: 
Strenghts, Weaknesses, Opportunities and Threats Analysis
Level of process: 
Intent or purpose: 
To come to an agreement about the current situation of the project and to understand and appreciate the project's unique situation.
Used as component of: 
A SWOT Analysis is used in project planning, strategic planning and other processes where agreement is needed about the current situation of a project, department or organization
Types of Participants: 
Member of the project, department or organization.
Recommended size of group: 
Optimal amount of time needed: 
6 - 18 Min.
Usual or Expected Outcomes: 
An agreed on list of Strengths, Weaknesses, Opportunities and Threats.
Level of participation: 
Potential Pitfalls: 
Not dealing real situation.
Type of Facilitator-Client Relationship: 
any This is such a common tool that a facilitator is often not used.
Level of Difficulty to Facilitate: 
No specific skills required
Facilitator Personality Fit: 
Setting and Materials: 
See forms in under downloads
Resources Needed: 
Flipcharts (4), markers, note paper and pens
Pre-Work Required: 
defining what the analysis is about.

1. Today we're going to develop a SWOT Analysis for the project. A SWOT, after all, is never general, but in relation to a specific market need.<br>
2. What are some things from yesterday that we need to remember in working with SWOT analysis? <br>
3. <i>Put these up on a flipchart.</i>
1. Take two sheets of paper. Draw a line down the centre of both of them. Put in Strengths, Weaknesses, Opportunities and Threats at the top of the columns. <br>
2. <i>State the issue that you are dealing with.</i><br>
3. Take a few minutes and brainstorm individually in each of the columns.<br>
4. <i>When the group is done go around the table and get out items for (Internal) Strengths. Then Weakness. Then (External) Opportunities and Threats. Ask people to add new items rather than repeat the same item.</i><br>
5. What are the key Strengths? Weaknesses? Opportunities? Threats?<br>
6. We want to divide into team and each team will write sentences describing their key items in sentence form and give illustrations or examples from real life.<br>
7. <i>When they are finished ask them to read their sentences out to the group.</i><br>
8. We are not interested in editing the sentences but more check the content. Are there any suggestions about the content?<br>
9. <i>Move to the next sentence.</i>
<i>Go to the next exercise.</i>

How flexible is the process?: 
Follow-Up Required: 
Next Step
Derived from: 
Epistemological Framework: 
History of Development: 


License Model: 
Free (or unattributable)
Namesort descending City Country
Making Space Consulting East Lyme United States
mind@work Den Haag Netherlands
Namesort descending City Country
CRIAVIVA Consultoria Sao Paulo Brazil
Making Space Consulting East Lyme United States
mind@work Den Haag Netherlands
Optimancy Auckland New Zealand
Performance Resources International Ltd. Wellington New Zealand