Brainstorming

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Identification
Method category: 
Intent or purpose: 
To generate many ideas in a group setting
Used as component of: 
The divergence part of a workshop
Types of Participants: 
any
Recommended size of group: 
unknown
Optimal amount of time needed: 
30 min. to 3 hours
Howto
Usual or Expected Outcomes: 
lists of ideas beyond the standard answers that everyone knows already
Level of participation: 
high
Ideal Conditions: 
psychologically safe environment The Alex Osborn Rules of Brainstoming are:<br> - No criticism of ideas<br> - Go for large quantities of ideas<br> - Build on each others ideas<br> - Encourage wild and exaggerated ideas<br>
Potential Pitfalls: 
Individuals should do their own brainstorm before the whole group gets it's ideas out otherwise there is a tendence toward group think
How is success evaluated: 
Lots of unique ideas
Type of Facilitator-Client Relationship: 
Standard
Facilitator Personality Fit: 
any
Setting and Materials: 
comfortable, flipcharts and markers
Pre-Work Required: 
The focus question needs to be thought out clearly
Procedures: 

1. Ask individuals to first brainstorm 10 - 100 items (depending on the issue and the size of the group.
2. Ask them to select there best from 3 to 10
3 Collect the ideas
4. Go to the processing part of the workshop

How flexible is the process?: 
very
Follow-Up Required: 
processing the results of the brainstorm
Background
Developer: 
Alex Osborn
History of Development: 

A great deal of discusion is taking place about the effectiveness of brainstorming. The term is used in a variety of ways in meetings.

Selected publications: 
0930222733 0515090484 0932935486
References: 
Doyle, M. and Straus, D. (1986). How to Make meetings Work, New York: Jove, p.231, <br> Williams B. R. (1993). More than 50 ways to build team consensus, Thousand Oaks, CA: Corwin Press p. 209<br> The rules for brainstorming were found at http://www.ideagenerationmethods.com/methods/brainstorming.html
Suppliers
Creators: 
Trainers: 
Namesort descending City Country
The Guinn Consultancy Group, Inc. Bristol, TN United States
WebIQ Silver Spring, Maryland United States
worksmarts Tuckahoe United States
ZHABA facilitators collective Budapest Hungary

Pages

Consultants: 
Namesort descending City Country
RANA International Inc. Smiths Falls, Ontario Canada
Spectrum Management Denver United States
The Guinn Consultancy Group, Inc. Bristol, TN United States
The Monarch Park Group Toronto Canada
WebIQ Silver Spring, Maryland United States
worksmarts Tuckahoe United States
ZHABA facilitators collective Budapest Hungary

Pages

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