Brainstorming

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Identification
Method category: 
Intent or purpose: 
To generate many ideas in a group setting
Used as component of: 
The divergence part of a workshop
Types of Participants: 
any
Recommended size of group: 
unknown
Optimal amount of time needed: 
30 min. to 3 hours
Howto
Usual or Expected Outcomes: 
lists of ideas beyond the standard answers that everyone knows already
Level of participation: 
high
Ideal Conditions: 
psychologically safe environment The Alex Osborn Rules of Brainstoming are:<br> - No criticism of ideas<br> - Go for large quantities of ideas<br> - Build on each others ideas<br> - Encourage wild and exaggerated ideas<br>
Potential Pitfalls: 
Individuals should do their own brainstorm before the whole group gets it's ideas out otherwise there is a tendence toward group think
How is success evaluated: 
Lots of unique ideas
Type of Facilitator-Client Relationship: 
Standard
Facilitator Personality Fit: 
any
Setting and Materials: 
comfortable, flipcharts and markers
Pre-Work Required: 
The focus question needs to be thought out clearly
Procedures: 

1. Ask individuals to first brainstorm 10 - 100 items (depending on the issue and the size of the group.
2. Ask them to select there best from 3 to 10
3 Collect the ideas
4. Go to the processing part of the workshop

How flexible is the process?: 
very
Follow-Up Required: 
processing the results of the brainstorm
Background
Developer: 
Alex Osborn
History of Development: 

A great deal of discusion is taking place about the effectiveness of brainstorming. The term is used in a variety of ways in meetings.

Selected publications: 
0930222733 0515090484 0932935486
References: 
Doyle, M. and Straus, D. (1986). How to Make meetings Work, New York: Jove, p.231, <br> Williams B. R. (1993). More than 50 ways to build team consensus, Thousand Oaks, CA: Corwin Press p. 209<br> The rules for brainstorming were found at http://www.ideagenerationmethods.com/methods/brainstorming.html
Suppliers
Creators: 
Name City Countrysort descending
mind@work Den Haag Netherlands
WebIQ Silver Spring, Maryland United States
Trainers: 
Name City Countrysort descending
CRIAVIVA Consultoria Sao Paulo Brazil
ICA Associates, Inc. Toronto, Ontario Canada
RANA International Inc. Smiths Falls, Ontario Canada
Helen J. Wythe & Associates Winnipeg Canada
ZHABA facilitators collective Budapest Hungary
Imaginal Training Groningen Netherlands
mind@work Den Haag Netherlands
Crealogic Eindhoven Netherlands
The Guinn Consultancy Group, Inc. Bristol, TN United States
WebIQ Silver Spring, Maryland United States

Pages

Consultants: 
Name City Countrysort descending
CRIAVIVA Consultoria Sao Paulo Brazil
ICA Associates, Inc. Toronto, Ontario Canada
RANA International Inc. Smiths Falls, Ontario Canada
Helen J. Wythe & Associates Winnipeg Canada
The Monarch Park Group Toronto Canada
ZHABA facilitators collective Budapest Hungary
Quality Research Groningen Netherlands
Imaginal Training Groningen Netherlands
CPA Innovation & Consultancy BV Groningen Netherlands
Crealogic Eindhoven Netherlands

Pages

Online: 
Name City Countrysort descending
Deachman & Associates Inc. - Ontario, Canada Keswick, Ontario Canada
The Monarch Park Group Toronto Canada
Crealogic Eindhoven Netherlands
Durland Consulting Wheaton United States
Supporters: 
Name City Countrysort descending
RANA International Inc. Smiths Falls, Ontario Canada
ZHABA facilitators collective Budapest Hungary
WebIQ Silver Spring, Maryland United States