Brainstorming
Submitted by admin on Wed, 2005-12-07 03:01.
(1 vote)
Group facilitation methods: Idea Generating
Keywords: Brainstorming, creativity, idea generating, ideation
Identification
Level of process:
MethodIntent or purpose:
To generate many ideas in a group setting
Used as component of:
The divergence part of a workshop
Types of Participants:
anyOptimal amount of time needed:
30 min. to 3 hoursHowto
Usual or Expected Outcomes:
lists of ideas beyond the standard answers that everyone knows alreadyLevel of participation:
highIdeal Conditions:
psychologically safe environment The Alex Osborn Rules of Brainstoming are:<br> - No criticism of ideas<br> - Go for large quantities of ideas<br> - Build on each others ideas<br> - Encourage wild and exaggerated ideas<br>Potential Pitfalls:
Individuals should do their own brainstorm before the whole group gets it's ideas out otherwise there is a tendence toward group thinkHow is success evaluated:
Lots of unique ideasType of Facilitator-Client Relationship:
StandardLevel of Difficulty to Facilitate:
No specific skills requiredFacilitator Personality Fit:
anySetting and Materials:
comfortable, flipcharts and markersPre-Work Required:
The focus question needs to be thought out clearlyProcedures:
1. Ask individuals to first brainstorm 10 - 100 items (depending on the issue and the size of the group.
2. Ask them to select there best from 3 to 10
3 Collect the ideas
4. Go to the processing part of the workshop
Follow-Up Required:
processing the results of the brainstormHow flexible is the process?:
veryBackground
Developer:
Alex OsbornHistory of Development:
A great deal of discusion is taking place about the effectiveness of brainstorming. The term is used in a variety of ways in meetings.
Selected publications:
References:
Doyle, M. and Straus, D. (1986). How to Make meetings Work, New York: Jove, p.231,
Williams B. R. (1993). More than 50 ways to build team consensus, Thousand Oaks, CA: Corwin Press p. 209
The rules for brainstorming were found at http://www.ideagenerationmethods.com/methods/brainstorming.html
License Model:
Free (or unattributable)Website:
http://www.imaginal.nlSuppliers
Trainers:
Name | City | Country |
|---|---|---|
| Crealogic | Eindhoven | Netherlands |
| Creative Human Relations Solutions | Fayetteville | United States |
| CRIAVIVA Consultoria | Sao Paulo | Brazil |
| Helen J. Wythe & Associates | Winnipeg | Canada |
| ICA Associates, Inc. | Toronto, Ontario | Canada |
| Imaginal Training | Groningen | Netherlands |
| Making Space Consulting | East Lyme | United States |
| mind@work | Den Haag | Netherlands |
| RANA International Inc. | Smiths Falls, Ontario | Canada |
| Spectrum Management | Denver | United States |
Consultants:
| Name | City | Country |
|---|---|---|
| CPA Innovation & Consultancy BV | Groningen | Netherlands |
| Crealogic | Eindhoven | Netherlands |
| Creative Human Relations Solutions | Fayetteville | United States |
| CRIAVIVA Consultoria | Sao Paulo | Brazil |
| Helen J. Wythe & Associates | Winnipeg | Canada |
| ICA Associates, Inc. | Toronto, Ontario | Canada |
| Imaginal Training | Groningen | Netherlands |
| Making Space Consulting | East Lyme | United States |
| Optimancy | Auckland | New Zealand |
| Quality Research | Groningen | Netherlands |
Online:
| Name | City | Country |
|---|---|---|
| Crealogic | Eindhoven | Netherlands |
| Deachman & Associates Inc. - Ontario, Canada | Keswick, Ontario | Canada |
| Durland Consulting | Wheaton | United States |
| The Monarch Park Group | Toronto | Canada |
Supporters:
| Name | City | Country |
|---|---|---|
| RANA International Inc. | Smiths Falls, Ontario | Canada |
| VALDUS | Port Louis | Mauritius |
| WebIQ | Silver Spring, Maryland | United States |
| ZHABA facilitators collective | Budapest | Hungary |
