Movie Posters

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Identification
Alternative names: 
Level of process: 
Method
Intent or purpose: 
We see posters advertising new movies quite often in public places. They summarize with visual images, a dramatic title and a few critical phrases, an entire story and its characters. This method aims at letting the group create the poster for their “movie”. It can be used for summarizing learnings, for reporting on team activities over the past period of time, for building a common story about something that has taken place in the organization.
Used as component of: 
The closing of any session in which the group needs to do some thinking together about their shared story
Recognizable Components: 
Using images to tell a story
Types of Participants: 
Willing to use a creative technique to support their factual analysis
Recommended size of group: 
26-50
51-100
unknown
Optimal amount of time needed: 
2 hours, more if the group is larger
Howto
Usual or Expected Outcomes: 
Level of participation: 
Ideal Conditions: 
Space where the posters can be displayed and viewed by all
Potential Pitfalls: 
How is success evaluated: 
Examples of successes and failures: 
Type of Facilitator-Client Relationship: 
Level of Difficulty to Facilitate: 
Facilitation skills required
Facilitator Personality Fit: 
Setting and Materials: 
Space where the posters can be displayed and viewed by all, plenty of flipchart paper, colored markers and equipment for hanging the posters
Resources Needed: 
Pre-Work Required: 
Procedures: 

Introduction:
In order to create today’s reports, imagine that you are creating a movie. In one hour, please return with the poster for your movie (like the posters you see in public places advertising movies). Think, for example, of the posters for “Gone with the Wind”, for “Star Wars”, for “Mr. And Mrs. Smith”. (Refer to posters you yourself have seen recently.) The poster tells the story.

Procedure for the teams:
1. First of all, review the elements of the story you want to communicate.

2. Secondly, decide what sort of story you would like to tell. For example, you could:
• Make an epic, like “The little team that thought it could…”
• You could create a fable: “Once upon a time, in a humble IT department far, far away…
• You could create a first person story: “I looked terror in the face..”
• You could be the International news bureau and interview team members about their achievements: “An exclusive interview with..
• You could be one of the customers who explains how his problem was solved,: “We thought we were doomed, until…
• etc

3. Now create your poster. It should have four elements:
• Title of your story
• Subtitle that explains what the story is about
• 3 scenes from the story
• One critical line from your story: a supporting quotation, a line from one of your characters, etc.

Closing Reflection:
Have an art-gallery sort of area where teams can hang their posters and everyone (perhaps as a tea and coffee break) can visit and read what is posted.
Close with reports from each team and a reflection on what you have seen and heard:
• What were some of the poster images that struck you?
• What phrases are still ringing in your mind?
• What were ways of telling our story that really “worked” for you?
• What were some new insights you had into what we are doing here?
• What would you say is our next step with this story?

How flexible is the process?: 
The art form could vary according to the target group -- they could be posters for rock concerts, ballet perfomances, art shows, whatever suits the group.
Follow-Up Required: 
Background
Developer: 
Maureen Jenkins
Derived from: 
This is a simple modification of pecha kucha, which also works very well for team storytelling: www.pechakucha.org
Epistemological Framework: 
History of Development: 

This method was designed for a very large (100 + participants) training event in which participants had a half-day to pull together their learnings. Since it was summer, we setup a dozen flipcharts like an outdoor art show, and participants strolled around at the break to appreciate one another's stories, returning afterwards for the closing reflection

Selected publications: 
License Model: 
Suppliers
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Consultants: 
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