6-3-5 Method

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Identification
Alternative names: 
6-3-5 Brainwriting, Method 635
Intent or purpose: 
a group creativity technique used in marketing, advertising, design, writing and product development originally developed by Professor Bernd Rohrbach in 1968.
Recognizable Components: 
Based on the concept of Brainstorming, the aim of 6-3-5 Brainwriting is to generate 108 new ideas in half an hour. In a similar way to brainstorming, it is not the quality of ideas that matters but the quantity. Like brainstorming the goal is a high number of ideas without worrying about their quality.
Recommended size of group: 
1-10
Remarks about group size: 
6 people or any number that can be divided by 6.
Optimal amount of time needed: 
30 minutes
Howto
Usual or Expected Outcomes: 
108 ideas for each group of 6 in 30 minutes
Level of participation: 
high
Level of Difficulty to Facilitate: 
No specific skills required
Resources Needed: 
Some way of capturing the ideas.
Pre-Work Required: 
The focus question should be clear.
Procedures: 

The technique involves 6 participants who sit in a group and are supervised by a moderator. Each participant thinks up 3 ideas every 5 minutes. Participants are encouraged to draw on others' ideas for inspiration, thus stimulating the creative process. After 6 rounds in 30 minutes the group has thought up a total of 108 ideas.

Background
Developer: 
Professor Bernd Rohrbach
Derived from: 
Brainstorming
References: 
Rohrbach, Bernd: "Kreativ nach Regeln – Methode 635, eine neue Technik zum Lösen von Problemen". Creative by rules - Method 635, a new technique for solving problems first published in the German sales magazine "Absatzwirtschaft", Volume 12, 1969. p73-75 and Volume 19, 1 October 1969.
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