Morphological Analysis

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Identification
Method category: 
Intent or purpose: 
Morphological analysis builds upon attribute analysis by generating alternatives for each attribute, thereby producing new possibilities.
Recommended size of group: 
unknown
Optimal amount of time needed: 
60 Minutes
Howto
Level of Difficulty to Facilitate: 
Not set
Procedures: 

The rules are simple:

A. List the attributes of the problem, object, or situation as you would in a standard attribute analysis.
B. Under each attribute, list all the alternatives you can think of.
C. Choose an alternative from each column at random and assemble the choices into a possibility for a new idea. Repeat the choosing and assembly many times.

Example problem: Develop a better bandaid.
What are the current attributes of a bandaid? In the table below the attributes are listed in the first row and alternates are listed under each attribute.

Background
Developer: 
Unknown
History of Development: 

Unknown

References: 
Robert Harris (January 5, 2002). VirtualSalt, Creative Thinking Techniques
License Model: 
Free (or unattributable)
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